B2B Portal — Shopify Wholesale App | Pricing, Approvals, Net Terms

THE PROBLEM

Shopify B2B without Plus costs you $8,000–$15,000 in custom development

Wholesale merchants on Shopify face a frustrating choice. Shopify Plus ($2,300/month) includes native B2B features — wholesale pricing by customer segment, company profiles, payment terms. But $27,600 per year in platform fees is not viable for most mid-market wholesale operations whose B2B channel is not yet generating the revenue to justify Plus.

The alternative has been custom development. A Shopify developer builds a password-protected wholesale section, hooks into customer tags and price list APIs, adds an account application form and creates custom minimum order enforcement. Cost: ₹6–12 lakh ($8,000–$15,000). Timeline: 6–10 weeks. And then Shopify updates its platform. The custom code breaks. Your developer charges another ₹2 lakh to fix it. This cycle repeats annually.

The root cause is that Shopify wholesale apps were historically either too expensive (Shopify Plus), too fragile (custom code), or too limited (basic discount apps). B2B Portal is built to close this gap entirely — delivering the core wholesale functionality mid-market merchants need at a price that makes sense for operations not yet on Plus.

THE SOLUTION

Complete Shopify B2B functionality at $79.99/month on any plan

B2B Portal operates at the Shopify API layer — it does not modify your theme, does not require custom code, and survives every Shopify platform update. Install it, configure your wholesale tiers, publish your account application form, and your B2B operation is live in 2–3 days.

The wholesale account application form is pre-built and customisable. Prospective trade buyers submit their business details. You review and approve from your Shopify admin. Approved accounts are tagged automatically and immediately see their pricing tier on their next login. Rejected applicants receive a customisable response.

For net terms — the feature most requested by wholesale merchants and most absent from standard Shopify — B2B Portal replaces the payment method step at checkout for qualifying accounts. Instead of entering a card, net terms accounts see "Payment due net 30" and receive a formal PDF invoice. Your finance team tracks outstanding invoices through the B2B Portal payments dashboard.

FEATURES

Everything a Shopify wholesale app needs to include

Wholesale pricing tiers

Customer tag-based pricing — percentage discount, fixed wholesale price or per-product override. Multiple tiers (standard wholesale, gold trade, distributor) each with independent pricing rules. Prices are invisible to retail customers and applied automatically at checkout for approved accounts.

Account application and approval

Pre-built wholesale account application form. Customisable fields for your industry. Approval workflow with email notifications. Approved accounts receive automated welcome email. Rejected applicants receive customisable response. Full audit log of all approval decisions.

Minimum order enforcement

Set minimum order values and quantities per customer tier. Checkout is blocked with a clear message when minimums are not met. Configure different minimums for different tiers — standard wholesale at ₹5,000, gold accounts at ₹3,000.

Net terms at checkout

Net 30, net 60 or custom payment terms displayed at checkout for qualifying accounts. Order created with pending payment status. PDF invoice generated automatically with due date. Payments dashboard tracks outstanding invoices and due dates. Pro plan includes overdue reminder automation.

COMPARISON

B2B Portal vs your three alternatives

Feature	B2B Portal	Shopify Plus B2B	Custom development
Wholesale pricing tiers	✓ Yes	✓ Yes	✓ Yes (custom built)
Account application/approval	✓ Yes	✓ Yes	✓ Yes (custom built)
Net terms	✓ Yes	✓ Yes	~ Manual workaround
Survives Shopify updates	✓ Yes (API layer)	✓ Yes (native)	✗ Breaks on updates
Setup time	✓ 2–3 days	1 day (if already on Plus)	✗ 6–10 weeks
Monthly cost	✓ $79.99/mo	✗ $2,300/mo (Plus)	✗ $650–$1,250 annualised maintenance

COMMON QUESTIONS

Frequently asked

Do I need Shopify Plus to use a wholesale app for B2B?

No — B2B Portal works on all Shopify plans including Basic. Shopify Plus has a native B2B feature set but requires a $2,300/month subscription. B2B Portal delivers the core B2B functionality — wholesale pricing, trade account approval, minimum orders, net terms — for $79.99/month on any plan. The difference in annual cost is $26,640. For most mid-market wholesale merchants, the functionality gap between B2B Portal and Plus B2B does not justify that premium.

How does the wholesale account approval process work?

When a prospective trade customer submits your wholesale application form, you receive an email notification with their submitted details. Log into your Shopify admin, open B2B Portal's approval queue, review the application and approve or reject. Approved customers receive a customisable welcome email and immediately see wholesale pricing on their next login. Rejected applicants receive your configured rejection response. The full process from application to approval takes under 5 minutes.

Can I have different minimum order amounts for different wholesale tiers?

Yes — B2B Portal supports independent minimum order values per customer tag. Your standard wholesale tier can require ₹5,000 minimum while gold trade accounts have ₹3,000. Minimum order enforcement triggers at checkout with a clear message showing how much more the customer needs to add to meet the minimum. The message and threshold amount are fully customisable.

The Shopify Wholesale App That Replaces a $10,000 Custom B2B Portal

Launch your Shopify wholesale portal in 3 days, not 10 weeks.